Create Copy Guaranteed to Increase and Nurture Leads: Advice for Emails and Calls to Action

Published: 01 Sep 2014 08:30 AM By

Every time you write a piece of content, be that for a blog post, email or landing page, you must think like your customer.

How are you going to increase and nurture leads into customers, if you don't ensure that your copy is speaking to them and engaging them, not merely selling to them?

Just as much as "content is king", there is also a "power of words", with certain ones evoking more power than others.

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Topics: Strategic Inbound Marketing Communication

Mobile Strategy Needed: 43.4 Million Smartphone Users in the United Kingdom by 2017

Published: 25 Aug 2014 08:30 AM By

Do you find that statistic shocking? Are you already thinking "woah, that's a lot of people I could be targeting"? We hope so. With 2014 statistics about online shopping, smartphone usage and app downloads being released, there has never been a better time to ensure you have a mobile presence.

What do we mean by that?

Let's start off with what we don't mean...

We don't mean you should have a website, Facebook and Twitter pages.

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Topics: Strategic Website / Graphic Design

The Lost & Confused Customer and the Importance of Brand Consistency

Published: 22 Aug 2014 08:30 AM By

What do you sell? Why should I use you? What makes you different to your competitors? How good is your product or service? These are all questions often asked by lost clients, lost clients that need assistance and direction, a road map that explains who, what, where and why. Clients that need to be guided by a brand strategy or consistent message.

Think how many messages your brand delivers to these clients across how many mediums and how often, take a step back and think could you find your way or be guided towards your product or service through this fog of messaging and confusion in direction.

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Topics: Website / Graphic Design Creative

What Is 'Thriveability'? Content Marketing Services That Give You The Power to "Thrive"!

Published: 15 Aug 2014 08:30 AM By

We've been on the World Wide Web for a while now and it struck us that clients understand content marketing, inbound methods and that Thrive are a cool agency (obviously), but you might still be asking, "What is thriveability?" - so we'll tell you...

We make creative strategic communications to support forward-thinking businesses who don’t just want to grow, they want to thrive.

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Topics: Thrive - News and Press

Make Selfie Obsessed Instagram Your Best Business Buddy

Published: 11 Aug 2014 08:30 AM By

Instagram. If you're "of a certain age" you may not have any positive feelings towards this platform, the concept of selfies or anything else of it's kind. However, you should be embracing it - Instagram can do wonders for brand awareness.

Despite your niece or best friend - whichever applies, one of them will be doing this - spending 3 hours "in hair and make up" just to take 79 photos from slightly different angles, to apply varying filters over just one photo for a "selfie"... it does have benefits.

Companies and brands are quickly jumping on the bandwagon of visual self expression.

Instagram, the social media platform allowing users to share images with followers and strangers alike via hashtags [#], is free to use and rapidly becoming a sure fire way to get their name "out there".

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Topics: Communication Social Media Marketing

Logos Are Just One Element Of A Brand - A Story For MDs, Managers And Creative Teams Alike

Published: 04 Aug 2014 08:30 AM By

The brand development process and importance of a company logo – for senior managers looking to refresh their company.

Some business owners and MDs think their company logo is their brand – sadly, it's not that simple, but going through the complex branding process brings great rewards for your brand awareness.

A fresh outlook and clear strategy to develop your brand is important, but where does a logo come into it and are they important?

In a word, yes.

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Topics: Website / Graphic Design Creative

The Art of Social Media Marketing Advertising

Published: 21 Jul 2014 08:30 AM By

When it comes to social media marketing, we have to hold our hands up and apologise...

For a while now, we've been busy discovering, explaining and sharing the general story of social media and inbound methods, like blogging and keyword marketing.

What we haven't done, is really shouted from the rooftops about social media advertising for SMEs and the big fish too.

Not prone to shying away from admitting we're wrong, we accept that we should have been telling you more about this excellent tool...

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Topics: Social Media Marketing