The Art of Social Media Marketing Advertising

Published: 21 Jul 2014 08:30 AM By

When it comes to social media marketing, we have to hold our hands up and apologise...

For a while now, we've been busy discovering, explaining and sharing the general story of social media and inbound methods, like blogging and keyword marketing.

What we haven't done, is really shouted from the rooftops about social media advertising for SMEs and the big fish too.

Not prone to shying away from admitting we're wrong, we accept that we should have been telling you more about this excellent tool...

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Topics: Social Media Marketing

Why Your Content Isn't Going Viral: The Answers You've Been Looking For

Published: 18 Jul 2014 08:30 AM By

A lot of our clients believe the key to marketing success is one of those buzzwords - "going viral". If you really want to attempt the viral route, here are the solutions to solve your content woes...

This handy infographic offers some great hints about sharing content and why it isn't quite working in your favour yet (in terms of "going viral", that is).

At Thrive we often discuss the concept of Viral Marketing and "going viral" as it's one of those buzzwords that sounds magical to businesses who require their brand to be seen and heard fast.

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Topics: Communication

Question: How do I know if I am producing the right content and how do I reach my audience?

Published: 14 Jul 2014 08:30 AM By

Great question! As you know, we love content and believe it has massive marketing clout, which is why we are advocates of creating it, disseminating it and sharing it!

Of course, this is all well and good for us, but what does that mean for you?

Not only have you got to find the time to create it, you’ve got to think of what to produce and how do you know you are even getting it right?

Well, ultimately, you will know whether it is ‘right’ or not by the response you get to it but, hey, we know that you are all busy people and you don’t really have time to do it in the first place!

Let alone go through the process of doing it all, only to then find no one is interested in it! Which is why, you only really have three options at this point...

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Topics: Strategic Inbound Marketing

Twitter advertising - the features that make it super cool for small to medium sized businesses

Published: 11 Jul 2014 08:30 AM By

Twitter has revamped its Twitter advertising products and we’re jumping on board the Twitter train – choo choo! 

We’ve all heard of Facebook advertising, most of us have done it. There’s a common awareness of LinkedIn advertising too, after all it’s the professional networking tool for connected businesses, you see.

What about Twitter?

Most social media marketers – including our own team – are passionate about Twitter; just read our 500 Twitter Hours resource and it’s obvious how we feel!

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Topics: Communication Social Media Marketing

New business start up? Want to know how to market your business?

Published: 07 Jul 2014 08:30 AM By

So, you’ve got a great idea for a new business.  You’re enthused and raring to go, ready to join the entrepreneurial community and go get ‘em!  But how do you tell everyone about this great business you have started? 

By definition, most start up companies are low on funds and find themselves in the ‘chicken and egg’ situation – they need clients but don’t have money for marketing, they know they need marketing but can’t do any until they have secured some clients.  Right?  Nope!  Wrong!

One of the main things that I absolutely LOVE, LOVE, LOVE about inbound marketing and all that it entails is that it isn’t about the size of your wallet, it’s about the size of your brain! It isn’t about currency, it’s about creativity!  Having founded a business myself, I totally ‘get’ how difficult the early days are.  You fight for recognition in the marketplace, you shout to get your voice heard...

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Topics: Strategic Inbound Marketing Communication

Can keywords help with online search performance? How can you help yourself to get found online?

Published: 04 Jul 2014 08:30 AM By

Get found with inbound! What’s the first thing you do (most of the time anyway) when you are thinking of making a purchase of some sort?

Chances are that you either sat at your computer or have a mobile or portable device to hand and so do the ‘Google’  thing (other search engines are available y'know). Today, most purchases (business and domestic) begin with a search online – for information – reviews, specifications, prices, availability, pictures... zzz!

Here is what Thrive want to know you can answer (they're the things you should be able to answer) 

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Topics: Strategic Inbound Marketing Communication

What is 'Email Marketing' and how do I make it work for me?

Published: 30 Jun 2014 08:30 AM By

They say: "Your email marketing campaigns should be part of a holistic approach to educate your contacts."

We agree. With companies often telling us they understand the importance of email marketing - and the power it harnesses - it's clear that you don't need to know why you should love it. 

However, at Thrive Marketing Limited, we believe our clients and visitors should know how it works.

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Topics: Strategic Communication

Social Media Marketing - A professional business tool or just a mug's game?

Published: 27 Jun 2014 08:30 AM By

Social media marketing - professional tool or mug's game? Discuss. OK, let us give you our reasons for this blog first...

I recently read this blog post, "Why Social Media Marketing Does Not Work for Small Businesses", naturally as an inbound marketing manager for a company who proactively encourages social media marketing, I was curious...

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Topics: Communication Social Media Marketing

Shake off that sleepy feeling and re-energise your business and body

Published: 23 Jun 2014 08:30 AM By

Did you know that in 1942 the average person got almost 8 hours of sleep a night? That figure now stands at 6.8 hours, which is why we're encouraging you to shut those weary eyes and improve your daytime productivity now!

Businesses everywhere know what it's like when staff are tired, worse yet then CEO is tired - there's an "I'm too tired to care" attitude or "Ooh look a cat photo" type of distraction about the day.

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Topics: Seasonal