Blogging in 2015: Measurements and Metrics You Should Be Able To Measure

Published: 26 Jan 2015 06:00 AM By

How can you ensure that what you're blogging about is actually read, enjoyed and appropriate for your audience? Thrive investigates metrics and measurements...

Sometimes blog writers, particularly when there is only one for your company, can focus too much on topics they prefer and are knowledgeable of, rather than others that would be beneficial to the audience (but the blogger has less expertise in).

It is this danger that makes it important to ensure you have perfectly aligned content for your different buyer personas - each persona requires different topics, services, approaches and communications, which you need to meet equally, otherwise your going to have more of one kind of customer over another. 

Metrics and measurements for blogs work well to analyse if your current content production is satisfying your audience and can establish gaps in your content creation schedule...

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Topics: Blogging

Give Your Blog A New Lease Of Life In Time For Spring 2015

Published: 23 Jan 2015 06:30 AM By

Blogging can become a force of habit, when you're a consistent poster, which is why we want to encourage you to spruce up your blog and content creation habits. Our guide will help you to clean up your act in time for spring, ahh (it won't be long before we're lounging in deckchairs...)!

If you've recently adopted a blogging strategy you could also use these tips to boost your profile and professionalism when posting updates. Equally, it's great for seasoned content creators and those in charge of company blogs.

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Topics: Blogging

Social Media Guide: LinkedIn and The Features You Should Be Using In 2015

Published: 19 Jan 2015 07:30 AM By

LinkedIn has now been around for a few years and has certainly exploded in its use and potential for business people in various sectors - particularly professional industries. However, which features have you allowed to bypass your personal and company pages? Let us catch you up on the best of LinkedIn for 2015 professional networking...

We know that it's hard to keep track of these continual social media platform updates and developments, however LinkedIn is often seen as the ideal platform for professionals.

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Topics: Social Media Marketing

'I'm Too Busy' Syndrome: Become More Productive and Complain Less

Published: 16 Jan 2015 08:30 AM By

Everyone gets to that point at work when they're just too busy, too tired and too stressed. However, bear with us while we tell you why in fact you might not actually be too busy, too tired and too stressed. Here is our guide to defining your real productivity levels, what's distracting you and how to reorganise your workday schedule.

Breathe it out with us and let us detox your stress levels. Don't claim to be too busy to read this blog, because you haven't had lunch yet or you've got 3 emails to send out. 

Let us help you take control back of your daily tasks and workload, as well as escaping this trap of being constantly 'too busy' to get absolutely anything done right.

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Topics: Strategic Data / Statistics

In Focus: The Rise of Instant Information and Our 'Fast & Free Everything' Culture

Published: 14 Jan 2015 07:30 AM By

In 2002, social media wasn't a thing. It's quite hard to believe isn't it? However some forms of modern culture and already been predicted in books and TV.

Sometimes it's only with hindsight we realise just how much has been accurately predicted about our current times. Take US teen drama, Gossip Girl - bear with me on this one. 

The characters in the 2002 novel series were blogging and using social media.

In 2007, the TV show - spanning 6 seasons finishing in 2012 - was using GPS-like technologies to 'spot' infamous characters. 

Wouldn't the paparazzi love such a way of life?

I feel like I should get back on track...

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Topics: Seasonal / Holidays

Case Study: Bishop Auckland Christmas Weekend Spectacular A Success With Thrive's PR Support and Brand Development

Published: 12 Jan 2015 07:30 AM By

One of our biggest projects in the last few months of 2014 was overseeing the brand development, PR and photography at Bishop Market’s Christmas Spectacular Weekend, working with our client, South Durham Enterprise Agency.

We have a secret penchant for Event Management, so it was great to get involved with the inaugural weekend of what should become an annual enjoyment for the Bishop Auckland community.

A marketing strategy had to be first decided on with Steve Robson, at the South Durham Enterprise Agency, as to our involvement in the project and what would be expected from our efforts.

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Topics: Thrive - News

Case Study: Green Howards Museum Rebrand By Thrive Marketing Limited

Published: 05 Jan 2015 08:00 AM By

It probably doesn’t need explaining, but the Green Howards Museum has an outstanding reputation, with its history and core values at the helm of everything they do today and in the future, so this was a fantastic project for us.

The long-standing military museum approached us as they came towards the end of a £1.7m regeneration programme for their premises, which has been funded by the Heritage Lottery Fund.

Anybody from the North East or interested in the military knows the precedence that the Green Howards has, so when we entered the pitching process, we had every intention of doing everything we could to win.

Johnny Woods, Creative Director at Thrive, says of the brand: “The Green Howards is such a prestigious name, with unbelievable heritage.

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Topics: Thrive - News

Lose Christmas Weight At Work: Exercises To Do In The Office & At Your Desk

Published: 02 Jan 2015 07:30 AM By

Everyone in the office is either still in post-Christmas food binge mode or they're conciously crash dieting. It's what we all do. However, Thrive have researched some top tips to motivate you or your whole team to lose some pounds while you're back at your office desk (oh how you've missed it, I'm sure!).

The first rule of making 'deskercise' work (we found the term, we like it, we're using it) is by ensuring that your colleagues are on board with you.

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Topics: Seasonal / Holidays