Event Marketing has been popular for years - it was HUGE in the 80s - but as with everything it's evolved. We will walk you through the major changes such as "live tweeting" and event promotion (and the aftermath) in this week's Thrive blog post.
We LOVE Event Marketing, you may have met us at a few of our most recent events or are planning on coming to one of ours being held in the New Year. If you have, you'll know we have one of our lovely social media and content team on hand to "live tweet", we also have the old stuff though, like flip charts and cups of tea.
Event Marketing in 2015 is very much about merging what we know works with the more experimental, modern methods and this merge all starts from the moment you plan your event.