Creative, Strategic and Communication Inspiration: Quotes We Love [Slideshare]

Published: 15 Sep 2014 08:30 AM By

Sometimes you need inspiration, be that at work, in your personal life or just because you feel like you need a little pick-me-up. These motivational quotes suit our ethos down to the ground, which is why we're sharing them with you...

From time to time, we know that feeling when the creative juices won't flow and you're getting a little weary because something won't just work the way it should.

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Topics: Strategic Inbound Marketing Communication Creative

"Pick 'n' Mix Marketing" Must Be Done Effectively: Don't Just "Pick" One and Expect Miracles

Published: 12 Sep 2014 08:30 AM By

Our ethos has always been - and more so today - that a company must pick the marketing methods which suit their audience and purpose. However, you must be careful how do you do that.

"Pick 'n' Mix Marketing" risks companies thinking that picking one element and throwing everything at it, is going to work miracles.

It isn't.

It's pretty much a fact of life.

What is going to work though, is a solid strategy, in which you pick the two or three absolutely best choices for your marketing company and its audience. 

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Topics: Strategic Inbound Marketing

Keep Blog Readers Interested: Recycle Key Blog Posts and Topics

Published: 08 Sep 2014 08:30 AM By

We know as well as anyone that creating good content week after week - more than once - can be hard work. Which is why we want to let you in on some secrets on keeping content fresh...

Nobody has the time to create fantastic content all of the time for their company blog, additionally, it's hard to keep your posts feeling fresh when they have a short shelf life at the top of your blog index.

These steps are guaranteed to improve your blog engagement rates, as well as making your life a little bit easier...

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Topics: Inbound Marketing Communication

How Our Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads

Published: 05 Sep 2014 08:30 AM By

Understanding where customers eyes are is crucial to strong website design.

You don't know why it's important?

You should optimise every image, sentence, URL and call to action for your audience. This ensures that websites engage with and stay engaged with your online presence.

Improve customer experience and lead generation rates with a strong website.

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Topics: Website / Graphic Design Creative

Create Copy Guaranteed to Increase and Nurture Leads: Advice for Emails and Calls to Action

Published: 01 Sep 2014 08:30 AM By

Every time you write a piece of content, be that for a blog post, email or landing page, you must think like your customer.

How are you going to increase and nurture leads into customers, if you don't ensure that your copy is speaking to them and engaging them, not merely selling to them?

Just as much as "content is king", there is also a "power of words", with certain ones evoking more power than others.

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Topics: Strategic Inbound Marketing Communication

Mobile Strategy Needed: 43.4 Million Smartphone Users in the United Kingdom by 2017

Published: 25 Aug 2014 08:30 AM By

Do you find that statistic shocking? Are you already thinking "woah, that's a lot of people I could be targeting"? We hope so. With 2014 statistics about online shopping, smartphone usage and app downloads being released, there has never been a better time to ensure you have a mobile presence.

What do we mean by that?

Let's start off with what we don't mean...

We don't mean you should have a website, Facebook and Twitter pages.

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Topics: Strategic Website / Graphic Design

The Lost & Confused Customer and the Importance of Brand Consistency

Published: 22 Aug 2014 08:30 AM By

What do you sell? Why should I use you? What makes you different to your competitors? How good is your product or service? These are all questions often asked by lost clients, lost clients that need assistance and direction, a road map that explains who, what, where and why. Clients that need to be guided by a brand strategy or consistent message.

Think how many messages your brand delivers to these clients across how many mediums and how often, take a step back and think could you find your way or be guided towards your product or service through this fog of messaging and confusion in direction.

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Topics: Website / Graphic Design Creative

What Is 'Thriveability'? Content Marketing Services That Give You The Power to "Thrive"!

Published: 15 Aug 2014 08:30 AM By

We've been on the World Wide Web for a while now and it struck us that clients understand content marketing, inbound methods and that Thrive are a cool agency (obviously), but you might still be asking, "What is thriveability?" - so we'll tell you...

We make creative strategic communications to support forward-thinking businesses who don’t just want to grow, they want to thrive.

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Topics: Thrive - News and Press