We hear a lot of companies ask for social media to increase sales and we just want to clarify what you, as a business owner, marketing manager or even communications assistant, should realistically be expecting of adopting a social media strategy.
Sometimes, it's nice to just remind ourselves of what it is we can see from a certain marketing method and measure its value accurately, rather than against our own hopes.
For instance, there is no e-commerce social media site. Your Twitter profile visitors cannot click "buy" and spend money on your Twitter profile - so why do you think it is directly going to grow sales?
Let's look into the value of social media a little more...