7 Landing Pages To Inspire Your Lead Generation

Published: 27 Nov 2015 09:00 AM By

Landing pages can either be help or hinder your lead generation. If your landing pages are not pleasing to the eye and your content doesn't entice your website visitor to fill in that form then your landing page is not working for you.

So, if you are thinking about redesigning your landing pages here are seven examples of landing pages that will help to inspire and improve your lead generation results... 

Read More

Topics: Lead Generation

Aycliffe Business Park's #MakeYourMark Business Awards Announced - February 10th, 2016

Published: 23 Nov 2015 08:00 AM By

After a fantastic inaugural event in 2014, #MakeYourMark returns to the Xcel Centre, Aycliffe Business Park on February 10th 2016, for a celebration of the fantastic businesses in our area.

As a proud member of the business park's Steering Group, we want to give a little shout out to all of those that have successfully been announced as contenders to win an award on the night.

With eleven categories, including Company of the Year and Innovation Award, there is a chance for all businesses to win an award as well as have a night off and celebrate another great year of growth and achievement on the business park.

Read More

Topics: Thrive - News

What Is The 'Buyer's Journey'? Track What Your Leads Need From You Right Now

Published: 20 Nov 2015 07:30 AM By

The 'buyer's journey' refers to the active research process that a potential buyer will go through in the lead-up to a purchase. 

Understanding where your leads are in the buyer's journey process can help you to interact with your lead in the 'right' way.


It helps you to know what content will be useful for them and it gives you an opportunity to help them move through the different stages of the buyer's journey more efficiently.

Read More

Topics: Inbound Marketing Buyer Personas

How To Produce Strong Landing Pages For Your Content Marketing

Published: 16 Nov 2015 07:30 AM By

If you've taken an interest in our other inbound marketing and lead generation blog posts, you'll know that we're keen about producing worthwhile content. Landing pages are the place where your website visitors discover more about that content and decide whether or not its worth filling in a form with their personal details.

If your visitor doesn't think its important then you've lost a conversion opportunity - and we, as marketers - are always hoping this doesn't happen.

Walk through our guide for landing page creation and development below, to help revitalise your content offering and increase conversion rates...

Read More

Topics: Inbound Marketing Marketing Automation Lead Generation

Time For A Change? How To Effectively Review Your Website

Published: 13 Nov 2015 08:00 AM By

Viewing your website through the eyes of your visitors can seem like an impossible task, we have been there!

With that in mind, here are some ideas that can help you to develop an understanding of what your visitors are seeing and thinking about YOU when they visit your website...

If we could know the honest truth about what customers think when they visit our website, we'd have perfected it so that we were sitting in houses made of gold, however we can't.

On the other hand, what we can do is gather insight by putting together a focus group and studying our website as if we were our buyer personas - the target audience we are dreaming of!

Better yet, we aren't really talking about this as Thrive, we're talking about this as if we were you! Get started now...

Read More

Topics: Web Website Development Website Design

3 Key Takeaways From The State of Inbound Report 2015

Published: 09 Nov 2015 09:00 AM By

The State of Inbound Report 2015, from HubSpot, provides many examples of why inbound marketing is becoming a leading strategy for many companies (you can see how diverse the readership is from the survey too - so it isn't biased)!

We don't want our customers to miss out, which is why we are a HubSpot Partner - enabling you to get the most out of this great software, but also get help from a team that has been through the learning process of HubSpot and can offer real, hands-on, local help!

If you think that isn't a great offer or you're not swayed by inbound for your company yet, here are three takeaways from the new report [Released September 2015] that we couldn't resist sharing!

Read More

Topics: Inbound Marketing Marketing Automation Data / Statistics HubSpot

Learn More About Your Website Visitors With WordPress Plugin, 'Leadin'

Published: 06 Nov 2015 08:00 AM By

Want to know what pages your website visitors view before they fill out a form on your website? Eager to learn what content is generating the most contacts? All of this and more is information that is actually available to you! How...? 

The answer to those questions exists in the form of a free WordPress plugin, called Leadin! We know that you'll already be intrigued so here is a quick run through of just what the plugin is and how it can enhance your website and marketing efforts...

Read More

Topics: Inbound Marketing Web Data / Statistics

8 Statistics That Reveal Business Is Booming in the UK

Published: 02 Nov 2015 08:30 AM By

You might have caught the first part of our two-part statistics special on UK businesses, the economy and, of course, marketing activities. Now, we are looking at the flip side - which is also the positive side - of 2015 for UK businesses and all of the good predictions that have been outlined for the year ahead...

Although we have highlighted some worrying factors for businesses that have come to light thanks to various factors, in our previous blog, there is also a lot to look forward to...

Read More

Topics: Data / Statistics

13 Business Statistics To Scare You This Halloween

Published: 30 Oct 2015 09:00 AM By

This is the first blog of a two-part statistics special on UK businesses, the economy and of course, marketing activities - To get in the spirit of Halloween we thought we would gather some of the most scary business statistics in the UK.

If you're looking for a fright this Halloween, then look no further! Before you lies an unlucky amount of statistics that will be sure to send shivers down your spine...

Don't fear too much as our next blog, 8 Statistics That Reveal Business is Booming in the UK, gives some reassurance that things aren't all that bad!

Read More

Topics: Seasonal / Holidays Data / Statistics

1 In 5 UK Employees Are Stressed - Statistics, Tips and Advice

Published: 26 Oct 2015 06:30 AM By

Our headline statistic is a frightening, but easily believable one, with the rising cost in expectations placed on employees and their employers as well as the general cost of living and strain on family budgets. 

Of course, we can't offer a solution, but with National Stress Awareness Day coming up in between the Halloween and Bonfire Night festivities - November 4th - we wanted to point out a few tips an statistics that might cast a light on any issues either you or your team might be facing.

Read More

Topics: Seasonal / Holidays ROI