Trello Can Transform Your Blogging Editorial Calendar

Published: 05 Feb 2016 07:00 AM By

We recently blogged about some great organisational tools that we love and we just wanted to give some extra guidance about Trello and how it can be used to help with those that create blogs and marketing content. 

Trello is a visual organisational tool that allows users to allocate tasks to individuals, with time limits, topics and the ability to move them around in a visual manner that helps ensure they are completed.

In line with our typical ethos of helping readers we want to help you to produce a strong content marketing strategy - a key factor in that being blogging and online content marketing.

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Topics: Inbound Marketing

The Four Elements Of A Successful Email Campaign

Published: 01 Feb 2016 08:00 AM By

Not sure on how you can improve or update your current email campaign strategy? Breaking down your email campaigns into four key elements/stages will enable you to improve and update your campaigns, as well as increase your open and click-through rates.

Here are Thrive's four stages for dividing an email campaign into manageable chunks and getting more success from your efforts...!

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Topics: Email Marketing

Facebook Inspired By Popular Social Platform Features In 2016

Published: 29 Jan 2016 08:30 AM By

The social media giant has long been one of the most dominant in our personal lives, but in 2016 it is set to introduce a number of new features that aren't "new" to social media, but change the way Facebook can be used.

With a number of major social media purchases in recent years, Facebook is quite rightly described as a 'giant' - it owns Instagram and WhatsApp following successful buyouts. 

Communications on Facebook are expanding, making it more useful than ever for marketing purposes.

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Topics: Social Media Marketing ROI

Design Inspiration: Long Copy Ads

Published: 25 Jan 2016 07:00 AM By

Generally speaking, when it comes to designing advertising materials, content is snappy and to the point, particularly with concerns to leaflets, flyers and posters.

Design is usually considered "key" in adverts, but the message of the whole print has to be clarified through text, photography or design as well. 

if you're not selling a particular product, but a service, then the message has to be conveyed by text, whereas a product can be conveyed by a quality photograph. 

Having said that, the reader or viewer still needs confirmation of what the product is and why it's a) worth buying and b) worth buying from you. 

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Topics: Graphic Design

Twitter Rumours, Updates and Outages: What Do They Mean?

Published: 22 Jan 2016 09:30 AM By

On February 19th we seen one of the lengthiest and widespread outages on Twitter in the UK - it came days after rumours about a major platform update that was said to be in the works.

Twitter has been a major player in the social media scene for a number of years and for businesses, arguably, it remains the most powerful. So, when it goes down (see #twitterdown) it becomes national news and frustrates millions of us! 

News outlets including The Guardian, ITV, The Telegraph and CNBC all reported on the 'technical problem' that caused the outage. 

Interestingly, just days before this outage, rumours leaked that the platform was due to update its approach to character limits - in fact, it was going to increase its 140 character limit for tweets to an astonishing 10,000 characters! 

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Topics: Social Media Marketing Twitter Marketing

An Organisational Dream: Top Apps and Software You'll Love

Published: 18 Jan 2016 08:30 AM By

Whether you love to know that all of your tasks, calls or meetings are appropriately recorded and sorted or you know that you need to put a more structured approach in place, this blog post has lots of suggestions.

There are lots of mobile apps, desktop browser widgets or pieces of software that claim to make a real difference to the day to day workplace, by organising and supporting your tasks.

We round up the best of these below...

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Topics: Inbound Marketing

A Round Up Of Thrive's Top Blog Posts In 2015

Published: 15 Jan 2016 08:00 AM By

In 2015, we produced a staggering amount of blog posts, which we hope helped you on your marketing and design journeys - whether you enquired about our direct help with your project or not.

We know that sometimes it can be hard to find the blog post you want, especially when a company has as many blog posts as we do! Remember to use the 'Category' tool to narrow down your search.

For now, we have compiled a list of the top ten blog posts of 2015 that Thrive produced - enjoy!

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Topics: Seasonal / Holidays Inbound Marketing

4 Tips To Generate Leads and Build On Your Current Marketing Strategy

Published: 11 Jan 2016 07:00 AM By

Lead generation should be the main goal of most business marketing strategies. However, generating a nice flow of warm leads can be hard, which is why it's important to keep building you strategy to suit your buyer personas.

Here are some of our favourite ideas to improve our marketing strategy, with the aim of helping your business generate more 'high quality' leads...

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Topics: Inbound Marketing Lead Generation

4 Business Boosting Ideas From Our Favourite Christmas Films

Published: 08 Jan 2016 08:30 AM By

Does it feel like an eternity since you were in your pyjamas with your hand scraping the bottom of the Celebrations box, as you re-watched It's A Wonderful Life for the 1,047th time?

Although Christmas and PJ days might be a fond but very distant memory now, we want to ease you into 2016 with a festive link to those films and how their plot lines can link to how your business should be behaving to improve.

Read on for a few festive classics and the ways in which you can take their morals, plots and lessons to boost business in 2016... 

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Topics: Seasonal / Holidays

How To Integrate Marketing Automation Software into Your Current Content Marketing Strategy

Published: 04 Jan 2016 06:00 AM By

Your first task is to acknowledge that your current marketing strategy must not be performing effectively, otherwise you wouldn't be looking to adopt new methods. Second to that, adopting marketing automation can only improve your efforts or allow for more opportunities. Implementing all of these new steps - inbound marketing - is not an overnight fix.

We need to be in it for the long haul and willing to put the legwork in, before you see results. 

There are a number of obvious advantages to adopting marketing automation software:

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Topics: Inbound Marketing Marketing Automation