6 Things Gary Vaynerchuk Can Teach Us About Business

Published: 17 Apr 2015 08:00 AM By

Since seeing him at a conference last year, Gary Vaynerchuk has become somewhat of a inspiration to Thrive's MDs, Rachel and Johnny, so we thought we should share what we've learnt from him with you...

Gary Vaynerchuk - who shortens his own name to Gary Vee, for ease - is listed on Wikipedia as an entrepreneur, investor, author, public speaker, and internet personality. That's quite a list, but it's true that he has undertaken many talents.

Gary's story starts with his father's wine store, Wine Library, which he took over control of in 2006. To publicise the store he started a daily internet webcast on wine (great topic!).

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Topics: Inbound Marketing

The Anatomy of an Excellent Blog Post

Published: 13 Apr 2015 09:00 AM By

Responsive website design and mobile devices have changed the way we view web pages and read articles and blog posts, but some things just don't change...

Like the perfect recipe for your Mum's roast dinner, there will always be X, Y, Z and the same recipe is applicable to blogs.

Yes, they all look different in some way and some bloggers adopt certain ingredients over others but there are some "must do's", including:

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Topics: Communication Blogging

Blogging: Expectations vs. Reality (with GIFs)

Published: 10 Apr 2015 08:00 AM By

Creating blogs could be easily shrugged off by someone who has never attempted to write one as an easy or quick task. But anyone who has wrote a blog will know this to be true... 

I should also say, stick with it, we've made it tongue-in-cheek to suit the Buzzfeed-like GIFs but it's not all bad news when it comes to blogging!

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Topics: Blogging

Google Algorithm Updates Coming April 21st – Are You Ready?

Published: 08 Apr 2015 08:00 AM By

To put this into context in regards to its importance, Google's Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda.

The initial roll out of Google’s Penguin algorithm update affected just 4% of global searches on desktop and mobile, later the Panda update impacted nearly 12% of English searches.

If this update is bigger still, we could see huge changes in Google rankings.

The update has been in the news for many months because we know it’s focusing on the mobile-friendliness of websites.

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Topics: SEO Mobile

How To Make Your Event Registration Page Work For Itself

Published: 06 Apr 2015 10:00 AM By

Sometimes it can be down to your event registration process itself that disrupts the process for potential attendees and turns them away from your event.

A lot of people choose to set up their event either on their website with a form and call to action, like any other lead generation process or they use a third party app / platform, or request that interested people email to sign up.

Of course there are many ways of doing these three options and there are advantages / disadvantages for each. The method we prefer is...

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Topics: Event Marketing

How To Get More Results By Developing Your Instagram Account

Published: 02 Apr 2015 06:00 PM By

Be honest, how many of you have set up an Instagram account for your business but are not quite sure what to do with it now? Good, you aren't the only one, which is why we've got a step by step Q&A for you!

Improve your Instagram marketing strategy and social media implementation as a whole with this whistle stop guide to ensure you're using the right platforms, in the right way, for the right reasons.

With over 20 social media accounts, Thrive knows all about introducing the appropriate style of messaging and tone for Twitter, Facebook, Google+ and LinkedIn, but what about photography and image based accounts?

As one of Thrive's Social Media Executives you've come to the right person for advice!

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Topics: Social Media Marketing

April Fool's Day: Avoid Looking Like The Fool In #TwitterHours

Published: 30 Mar 2015 07:30 AM By

We all see it, even in this day and age. There is always that one person or business that just hasn't grasped social media. But hey, we're nice people, so instead of handing over the D for dunce hat we want to help everybody understand the Twitter etiquette required during a Twitter hour...

It's not that we are judging those that don't use Twitter "correctly" - after all we all have to learn and start somewhere. We encourage any business to jump in and try it themselves, but there should be etiquette upheld and general rules followed to ensure your Twitter usage doesn't damage your reputation.

So, let's start with the basics...

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Topics: Social Media Marketing

Enjoy Your First Bank Holiday Of The Year: Prepare, Plan, Do Something or Do Nothing

Published: 27 Mar 2015 08:30 AM By

It's almost upon us! The first Bank Holiday weekend of the year always feels momentous - unless you're still working, in which case we imagine it would be sad... Let's make the most of it by doing EVERYTHING or NOTHING - it's your time to do what YOU want. WOO!

There is nothing better than not setting your alarm on a Monday morning - fact. Whether the sun is out or there are things that should be done, most of us will probably enjoy that lazy day watching Jeremy Kyle and consider it well-spent (hey, it's YOUR day). 

So, although it might seem appealing to spend the previous week doing this:

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Topics: Seasonal / Holidays

Getting To Know Instagram: It's Not As Difficult As You Think!

Published: 23 Mar 2015 09:30 AM By

Instagram. We bet you have heard of the photo sharing network, at least. Let's be honest, with over 75 million daily users it would be hard not to! Today, we are looking at how you can make Instagram work for your business.

It doesn't take much effort to tweet a picture of you and your friends before a night out and randomly add some hashtags, but how can you make Instagram work for business?

As Social Media Executive at Thrive Marketing Limited, I'm using my knowloedge and experience to guide even the most novice of social media users through this photography sharing platform... 

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Topics: Social Media Marketing

Purple Day: Supporting Epilepsy, Colour History and Psychology

Published: 20 Mar 2015 07:00 AM By

We LOVE purple. As our whole brand revolves around this fantastic colour and March 26th is Purple Day (raising awareness for epilepsy, see below), we wanted to share our reasons for loving purple.

Whether it's shown during Advent in the Christian calendar or being worn by Roman Emperors and magistrates, and later by Roman Catholic bishops, it is a colour of elegance, sophistication and royalty.

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Topics: Seasonal / Holidays