EVENT: Lead Generation and Sales Made Easy with Thrive Marketing Limited, New Results Training and GrowthAccelerator

Published: 01 Oct 2014 10:00 AM By

FREE advice, networking and refreshments available on Tuesday 14th October as companies partner up to deliver a session on generating leads, converting them into customers and producing more sales.

Thrive Marketing Limited are specialists in generating leads and creating new prospects for your company's sales team, so our sessions will begin with their expertise.

Once you've learnt about creating these new prospects with Thrive, the wonderful New Results Training, team will help you turn them into customers, generating more sales for your business.

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Topics: Thrive - News and Press

Sales, Marketing and Strategy in 2015: It Isn't Too Early To Be Planning Ahead!

Published: 29 Sep 2014 08:30 AM By

Can you believe that we are nearly at the end of the year already? Have you managed to implement and analyse the changes that you wanted to make to your marketing in 2014? Many will have embarked on 2014 with great plans for growth, development and change and will then simply have floundered or lost their way, bogged down in the 'day to day'. So many of us are 'time poor' these days that often the best laid plans...

So maybe right now is a good time, if you can juggle some time, that is, to review your progress so far and, dare I suggest, look beyond the horizon of 2014 into, gasp, 2015!

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Topics: Strategic

Series: Inbound Facts Revealed & Rumours Cleared Up – Email Marketing

Published: 26 Sep 2014 08:30 AM By

Often when a new marketing method or tool comes out, people are quick to think that it’s something mind-blowingly new and “not for them”, because “they’ve got what they need”.

In fact, the case often is you’re halfway to already implementing this new tool or method, but haven’t got it down 100% or simply haven’t put a name to it.

Email marketing statistics excite us, because there is a lot of negativity surrounding spam emails and the decline in populartity, however these recent stats say different:

  • For every $1 spent on email marketing, the average return is $44.25. [Source]
  • When marketed through email, consumers spend 138% more than people who don’t receive email offers. [Source]

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Topics: Inbound Marketing Series: Inbound Facts & Rumours Solved

6 Undeniable Reasons People Hate Social Media

Published: 22 Sep 2014 08:30 AM By

It’s the technology that has changed the way we communicate and affected various elements of our day-to-day lives, but there are some undeniable and valid reasons that people HATE social media…

Understandably, not everyone will agree with these points (we can’t please everyone) however, some of the points should ring true with many.  

Here are the 6 Undeniable Reasons People Hate Social Media (a mixture of professional and personal qualms)...

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Topics: Communication Social Media Marketing

Do-It-Yourself Design Projects To Quickly Boost Marketing Efforts

Published: 19 Sep 2014 08:30 AM By

Sometimes, an agency isn't needed. Whether you're a small company, multi-national corporation or 'one-man band', there are some things you can do yourself, do them well and have success with them...

Design doesn't always have to be "pretentious, fancy stuff", it can sometimes be straight down the middle, "let's just do this and do it well". That attitude can be the right one for certain jobs and will instantly impact on your brand reputation, in comparison to doing absolutely nothing at all.

Let us explain further...

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Topics: Website / Graphic Design Creative

Creative, Strategic and Communication Inspiration: Quotes We Love [Slideshare]

Published: 15 Sep 2014 08:30 AM By

Sometimes you need inspiration, be that at work, in your personal life or just because you feel like you need a little pick-me-up. These motivational quotes suit our ethos down to the ground, which is why we're sharing them with you...

From time to time, we know that feeling when the creative juices won't flow and you're getting a little weary because something won't just work the way it should.

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Topics: Strategic Inbound Marketing Communication Creative

"Pick 'n' Mix Marketing" Must Be Done Effectively: Don't Just "Pick" One and Expect Miracles

Published: 12 Sep 2014 08:30 AM By

Our ethos has always been - and more so today - that a company must pick the marketing methods which suit their audience and purpose. However, you must be careful how do you do that.

"Pick 'n' Mix Marketing" risks companies thinking that picking one element and throwing everything at it, is going to work miracles.

It isn't.

It's pretty much a fact of life.

What is going to work though, is a solid strategy, in which you pick the two or three absolutely best choices for your marketing company and its audience. 

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Topics: Strategic Inbound Marketing

Keep Blog Readers Interested: Recycle Key Blog Posts and Topics

Published: 08 Sep 2014 08:30 AM By

We know as well as anyone that creating good content week after week - more than once - can be hard work. Which is why we want to let you in on some secrets on keeping content fresh...

Nobody has the time to create fantastic content all of the time for their company blog, additionally, it's hard to keep your posts feeling fresh when they have a short shelf life at the top of your blog index.

These steps are guaranteed to improve your blog engagement rates, as well as making your life a little bit easier...

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Topics: Inbound Marketing Communication Blogging / Content

How Our Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads

Published: 05 Sep 2014 08:30 AM By

Understanding where customers eyes are is crucial to strong website design.

You don't know why it's important?

You should optimise every image, sentence, URL and call to action for your audience. This ensures that websites engage with and stay engaged with your online presence.

Improve customer experience and lead generation rates with a strong website.

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Topics: Website / Graphic Design Creative

Create Copy Guaranteed to Increase and Nurture Leads: Advice for Emails and Calls to Action

Published: 01 Sep 2014 08:30 AM By

Every time you write a piece of content, be that for a blog post, email or landing page, you must think like your customer.

How are you going to increase and nurture leads into customers, if you don't ensure that your copy is speaking to them and engaging them, not merely selling to them?

Just as much as "content is king", there is also a "power of words", with certain ones evoking more power than others.

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Topics: Strategic Inbound Marketing Communication