When it comes to those glittering celebrities that we love - or loathe - to admire, we often think of their personal dramas and, let's face it, the slight jealousy of "look how easy they've got it". That's probably a valid point you have, but they also are brands and sometimes their brand development is a lot like the process your company could need...
It's reported that David Beckham - ex-England football captain - earned £7.5m a day exploiting "Brand Beckham" in 2013 and that together, he and his wife, Victoria, have a £210 million fortune [source].
What does that have to do with you? Brands can be as big as David Beckham, Pepsi or Apple, but they also can be just as important to small businesses.
Brand development can be swept under the carpet, avoided or ignored by companies, because it "costs too much", "takes up too much time" or "adds no value for the effort required".
With those opinions in mind, we could take you down the path of explaining brand development, what it costs and how it works, but we're going to give you examples, of the celebrity type as to why brand IS important.