Enjoy Your First Bank Holiday Of The Year: Prepare, Plan, Do Something or Do Nothing

Published: 27 Mar 2015 08:30 AM By

It's almost upon us! The first Bank Holiday weekend of the year always feels momentous - unless you're still working, in which case we imagine it would be sad... Let's make the most of it by doing EVERYTHING or NOTHING - it's your time to do what YOU want. WOO!

There is nothing better than not setting your alarm on a Monday morning - fact. Whether the sun is out or there are things that should be done, most of us will probably enjoy that lazy day watching Jeremy Kyle and consider it well-spent (hey, it's YOUR day). 

So, although it might seem appealing to spend the previous week doing this:

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Topics: Seasonal / Holidays

Getting To Know Instagram: It's Not As Difficult As You Think!

Published: 23 Mar 2015 09:30 AM By

Instagram. We bet you have heard of the photo sharing network, at least. Let's be honest, with over 75 million daily users it would be hard not to! Today, we are looking at how you can make Instagram work for your business.

It doesn't take much effort to tweet a picture of you and your friends before a night out and randomly add some hashtags, but how can you make Instagram work for business?

As Social Media Executive at Thrive Marketing Limited, I'm using my knowloedge and experience to guide even the most novice of social media users through this photography sharing platform... 

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Topics: Social Media Marketing

Purple Day: Supporting Epilepsy, Colour History and Psychology

Published: 20 Mar 2015 07:00 AM By

We LOVE purple. As our whole brand revolves around this fantastic colour and March 26th is Purple Day (raising awareness for epilepsy, see below), we wanted to share our reasons for loving purple.

Whether it's shown during Advent in the Christian calendar or being worn by Roman Emperors and magistrates, and later by Roman Catholic bishops, it is a colour of elegance, sophistication and royalty.

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Topics: Seasonal / Holidays

Give Your Marketing & PR Strategy A Spring Clean For 2015

Published: 16 Mar 2015 10:00 AM By

Out with the old and in with the new, it's almost springtime and that means it is also high time to clean your home... But, why stop at just revamping your home...? 

Use this changing of the seasons as a chance to dig out the rule book, tear it up and give that marketing and PR strategy a good ol' spring clean!

Here are few tips to help you started...

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Topics: Seasonal / Holidays Inbound Marketing Public Relations

Spring Cleaning Tips For Every Office

Published: 13 Mar 2015 08:30 AM By

We are all guilty of not having the time to spring clean the office, or convincing ourselves that we need to keep every single document we've ever produced...!

However, this year we challenge you to raid your cupboards, dusty archive boxes and start throwing out all of those unnecessary documents and "stuff" that are filling up your workspace!

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Topics: Seasonal / Holidays

Marketing Your Event To Increase The Right Kind Of Registrations

Published: 06 Mar 2015 10:30 AM By

We can all easily fill a seminar room, no problems. However, the chances of them being worthwhile, genuinely interested people is a different story. We want to help you get your event discovered by the right people, by targeting them in the right way...

Last time, we discussed how buyer personas can be transformed into event personas to better target your audience. 

Now it's about actually getting your content discovered in the first place - ensuring that those personas are attracted to your event registration page, sign up, attend and engage with your company.

How? Your content needs to be relevant and valuable in the eyes of your buyer persona and speak to their challenges, helping them with their day-to-day needs. 

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Topics: Event Marketing

International Women's Day: A History & Our Role Models

Published: 02 Mar 2015 10:00 AM By

As International Women's Day rolls around on March 8, we've chatted with local businesswomen and amongst our team to decide who are the biggest female influences in our lives.

Including nominations from the lovely Clare from Lostbox and our Thrive ladies, it's fascinating to see the diverse inspiration us ladies get from other women.

Without a doubt, this is the biggest shout for girl power, you've heard in a while...!

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Topics: Seasonal / Holidays

Using Buyer Personas to Perfect Event Marketing in 2015

Published: 23 Feb 2015 09:30 AM By

A key part of event marketing is ensuring that you have worthwhile pairs of ears in the audience. Of course, you can't stop people coming to your event if you don't think they're good enough, but you can target your promotional messaging to ensure that the right kind of people find out about your event.

Buyer personas already better target content marketing for blogs, promotional content and your overall marketing strategy, however they can be used to take it a step further.

If you amend your buyer personas to become event-specific personas you can avoid inviting people who fall outside of your target customer base. Don't waste money and resource on extra marketing and event costs because there are individuals wasting your time by attending. Those who aren't interested in your products or services are even less likely to attend full stop, despite registering their interest. Ultimately, wasting places that may be valuable to you.

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Topics: Event Marketing