What are SMART Goals?

Published: 02 May 2016 09:30 AM By

Goal setting is crucial to ensuring the success of any marketing campaign, but you should also make sure those goals are SMART too. 

SMART goal setting is used by many organisations and industries to ensure that goals can be realistically met because they are: Specific; Measurable; Attainable; Realistic and Timebound.

A SMART goal is created by focusing on a wider goal, be that new customers, new visits or new leads. 

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Topics: Inbound Marketing HubSpot

The Truth about A/B Testing

Published: 29 Apr 2016 09:30 AM By

If your company has recently underwent a website redesign project you should have heard the phrase "A/B testing".

This commonly refers to the process of testing one element against another to see if one works better than the offer, whether it's more streamlined or generally more effective. 

A lot of websites can be A/B tested in varying ways, but commonly it relates to whether a certain piece of text, a call to action or a sign up form works better styled one way or another. 


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Topics: Strategic Website Design / Development

How Facebook's Algorithms Are Impacting Your Organic Post Reach

Published: 25 Apr 2016 08:30 AM By

Over the years businesses with Facebook pages have noticed a downturn in the number of people who will view and interact with their organic posts.


This is due to Facebook's constantly changing and improving algorithms. 

In 2016, the algorithm dictates Facebook's News Feed, to help you understand how it limits the amount of people that view your Business Page posts.

Here are some of the factors that the algorithm takes into account when choosing who sees what on their personal News Feed.

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Topics: Social Media Marketing

Why You Won't Achieve Anything With THAT To Do List!

Published: 22 Apr 2016 11:00 AM By

There are plenty of us that like to claim we're organised, some of us that really are a 'Monica Geller (Friends) level of organised' and the rest of us that are happy to admit we couldn't be further from...! 

However, if you're the kind of person that relies on 'to do lists' as the number one source of your organisational genius, you might actually find that you could be much more efficient.

There are lots of ways that people recommend you can streamline your list of tasks, not just with to do lists, but there are some "power lists" that you can create as well. 

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Topics: Communication

How Pantone Continues To Revolutionise The Design Industry

Published: 18 Apr 2016 11:00 AM By

Pantone has long been a major element of the design world, but with their ever-rising popularity it would seem that they are taking over homewares, stationery and other everyday aspects of life.

The colour company has been onto a winner with their 'Colour of the Year' competition and 'branded' colours enabling them to be seen and heard of farther and wider than previously.

2016's Colour of the Year competition had the quirky addition of a second colour - Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). 

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Topics: Graphic Design

The Calls To Action That Make All Of The Difference For Lead Generation

Published: 15 Apr 2016 10:00 AM By

We're proud to offer lead generation and marketing automation services, as I'm sure you're aware, but what we love most is that we can find out which CTAs are most effective.

At the bottom of most of our blog posts you'll be used to seeing a "Call to Action" as they're called, but what success do companies see from such buttons? 

How can we improve lead generation techniques? 

Is there are another way to lead website visitors further into your website?

Let's find out...

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Topics: Marketing Automation Lead Generation

10 Years of Twitter

Published: 11 Apr 2016 08:30 AM By

March 21, 2006, marked the first day of an incredible journey for the platform we now know as Twitter (back then we called it Twittr). 

Twitter was so excited to celebrate that it sent messages on its tenth birthday to many of the countries in the world to thank them for their contribution to the platform. 

Over the years we have seen so many memorable moments, iconic scenes and changes to the way, we as a race, communicate. 

It's been a heck of a ride, Twitter, here's to the next ten!

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Topics: Social Media Marketing Twitter Marketing

All You Need To Know About HubSpot For Startups

Published: 08 Apr 2016 01:00 PM By

HubSpot has been helping businesses expand and manage their online marketing presence through their award winning marketing software for just under ten years.

Until recently this software was unattainable for startup companies that simply couldn't afford it, but finally that problem has been resolved as HubSpot launches HubSpot for Startups

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Topics: HubSpot

Pepsi Campaign Reveals Their Love of Emojis

Published: 04 Apr 2016 11:00 AM By

The limited roll out of emoji branded Pepsi bottles last year is due to hit 100 markets this summer, it's been revealed.

"Pepsimoji" will be revealed in a huge campaign with emojis appearing on both cans and bottles, including Pepsi, Pepsi Max and Pepsi Light (diet Pepsi).

The campaign, actually labelled "Say It With Pepsi", was first rolled out last summer in Canada, with a summer and holiday programme, followed by Russia, Thailand and Pakistan.

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Topics: Advertising Brand Development