Inbound marketing encapsulates a lot of the theory surrounding social media and digital content creation. However, when it's packaged as a whole - 'inbound' - it can suddenly seem daunting.
In the last year or so, inbound marketing has really started to become "a thing" in the UK, having floated over from the US of A, although along with it have come some misconstrued perceptions and false "facts".
One of the most important things to understand about inbound marketing is it encompasses content marketing. If you appreciate the great things that quality does for your company, then you should, realistically speaking, appreciate inbound in the same way.
What this blog aims to do is sort out the fact from the fiction and help you understand the true benefits of "going inbound".