10 Things We Hate About Marketing Automation

Published: 04 Sep 2015 07:30 AM By

Marketing automation generates leads, saves time, makes the most of your resources and leads to new customers - don't you just HATE all of that stuff? 

With a growing awareness about automation software and all of the things it can do for business, we are getting more and more queries about our way of conducting marketing automation and how it all works. 

Of course, nobody wants to think they're being tricked into "just another fad", so here is the honest truth about all of those things we hate* about marketing automation!

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Topics: Inbound Marketing Marketing Automation


The Four Stages of Inbound Marketing

Published: 31 Aug 2015 08:00 AM By

thrive-inbound-methodology-diagram

I bet some (or most) of you have heard of inbound marketing and how it is the most effective method when it comes to promoting your business, generating leads and increasing your sales online.

Which is true, but for those of you that don't really know what inbound marketing is that doesn't mean much. But here is an explanation which will help you see what inbound marketing really is and how it can help your business...

Inbound marketing is all about creating and sharing content that will specifically appeal to your ideal customer. By aligning the content you publish with the interests or pain points of your customer you will attract traffic to your website. Then you can use the four stages of Inbound to turn this once potential customer into a loyal customer! 

The four stages are inbound marketing are - Attract, Convert, Close and Delight.

Let's look at each stage and see what they really mean...

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Topics: Inbound Marketing


6 Tips For Getting Your Company's Marketing Budget Signed Off

Published: 28 Aug 2015 06:00 AM By

As the ‘Great’ British summer draws to a close (some may argue it never really got started!), those of you responsible for marketing within your organisation will recognise that we are moving into Autumn – known to some as the ‘season of mists and mellow fruitfulness’ but known to us marketers as the season of budgets!

So, you're primed and ready to go – you know what you want to do and why, but you also need to get (and this is where we often face the biggest ‘challenge’) budget sign off ‘from above’ – be it an owner, a director, a board of directors, a CMO, CEO – whomever!

Recent years have seen belts tighten, budgets face great scrutiny and results examined in greater detail.  In brief, you need to have all of your ducks in a row, be able to make your case and put your plans into action.

How exactly do you do that?!

As with all great marketing initiatives it’s a case of ‘know your customer’ – in this instance, the person (or people) that will ultimately say yes or no.  You need to speak their language, focus on their pain points and translate your proposal into a proposition that shows them how you will support them.

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Topics: Inbound Marketing Budget


5 Things Hollywood Can Teach Us About Brand Development

Published: 24 Aug 2015 07:30 AM By

When it comes to those glittering celebrities that we love - or loathe - to admire, we often think of their personal dramas and, let's face it, the slight jealousy of "look how easy they've got it". That's probably a valid point you have, but they also are brands and sometimes their brand development is a lot like the process your company could need...

It's reported that David Beckham - ex-England football captain - earned £7.5m a day exploiting "Brand Beckham" in 2013 and that together, he and his wife, Victoria, have a £210 million fortune [source].

What does that have to do with you? Brands can be as big as David Beckham, Pepsi or Apple, but they also can be just as important to small businesses.

Brand development can be swept under the carpet, avoided or ignored by companies, because it "costs too much", "takes up too much time" or "adds no value for the effort required".

With those opinions in mind, we could take you down the path of explaining brand development, what it costs and how it works, but we're going to give you examples, of the celebrity type as to why brand IS important.

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Topics: Seasonal / Holidays Brand Development


Thrive Marketing Ltd's Guide To Using Social Media in 2016

Published: 21 Aug 2015 06:00 AM By

Social media has come a long way since the days when MySpace ruled the internet... Instead of taking you on a trip down memory lane and lets face it, embarrassing photos, we'll discuss what social media is going to look like in 2016 and how your business can adapt its social media strategy.

Having come a long way before we even arrive at 2016, we know it's easy to just stick with what you know, rather than review the new trends and continuing developments.

To make your job easier, we've collated the evidence and opinions of experts - including our own discoveries and opinions - to help you shape your company's future social media strategy...

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Topics: Social Media Marketing


What to Expect When You Outsource Marketing to an Inbound Agency

Published: 17 Aug 2015 06:30 AM By

Whether you’re looking to outsource just one element of your marketing and content or a full scale content marketing strategy, Thrive knows the hesitations that companies can have…

A lot of companies are worried that somebody will not be able to correctly transfer their brand messaging or will just, plain and simple, ‘get it wrong’. Other companies are worried that outsourcing is simply putting a middle man in the mix of their marketing and sales strategies.

Instead, we want to answer all of these concerns and provide insight as to just what you can get from outsourcing your marketing – single elements or full scale strategy – to an inbound marketing agency (one that does things right and has an excellent reputation for doing so).

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Topics: Inbound Marketing B2B Marketing B2C Marketing


Are You Damaging Your Reputation By Overusing Free Social Media Software?

Published: 14 Aug 2015 06:30 AM By

It's safe to say that the way we use social media is constantly changing in both our personal and professional lives, thanks to changes to platforms and our shifting way of communications.

We are constantly adapting the way we communicate online and no business can afford to use the same old social media strategy and methods to connect with their customers and potential customers.

Why not?

Using 'outdated' techniques can only have a negative impact on your online reputation - you don't want to look like somebody that isn't paying attention and not updating their strategy. That's not a good look for your company as a whole! 

Plus, people are now more accepting of social media as a prominent business tool for businesses looking to attract more customers and interact with existing ones. It's time to think about what impact some forms of free social media software can have, the good and the bad...!

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Topics: Social Media Marketing


Inbound Marketing: In It for the Long Haul

Published: 10 Aug 2015 06:30 AM By

To be interested in this blog, you probably already know about inbound, or have heard of it, maybe you're adopting inbound techniques without the all-important automation that rounds up all of that activity?

We believe that inbound marketing works because it is all about being in the right place for the right customers when that time comes, rather than just interrupting them like traditional marketing.

Automation adds to these inbound processes because it brings all of those methods together with feedback and analysis of your efforts.

One of our co-Directors, Rachel Townsend Green, says this somewhat Thrive-famous line at events, "inbound isn't just a one night stand, it's a long-term relationship" and here's why, plus why you should most definitely adopt inbound, with or without automation in place too...

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Topics: Inbound Marketing


Heard Of HubSpot? Unsure About Marketing Automation? Data Capture Explained...

Published: 07 Aug 2015 07:00 AM By

Anybody who is anybody in the marketing industry should have heard of marketing automation, as we rapidly approach 2016. However, there are a lot of reasons why MDs and even, Marketing Managers, themselves, can be hesitant towards adopting an automation system.

We know this, because we've had these discussions and we understand there are a number of factors as to why automation is not every company's first choice for implementing or building on a current marketing and sales strategy.

Having said that, there are excellent reasons, but there are also alternatives. These alternatives aren't always right for the long term, but they serve a purpose - they show you just what you can get from capturing that data alone.

Automation is very much the "ultimate" step in your marketing strategy and once you adopt it you'll find it hard to go back, so it's not a bad idea to build up to it...

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Topics: Inbound Marketing Marketing Automation HubSpot


Set Up Google+ To Improve Search Visibility

Published: 03 Aug 2015 08:00 AM By

Google+. It's like the eighth wonder of the world. "Does it work?", "How does it work?", "Why do I need it?", "How do I get it?"... The list of questions, hesitations and general worries surrounding the platform is staggering, so we should clear up why we think it's worthwhile, for now... 

In our opinion, Google+ is not a leading social media network - ouch, sorry! However - and that's a big, shouty 'however', it is GREAT for business SEO purposes, or searchability, if you will.

With that in mind, let us explain the three main reasons for continuing to implement Google+ in your digital marketing strategy.

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Topics: Communication Social Media Marketing B2C Marketing