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Event: Imagine If... Lead Generation & Sales Process

Wednesday 5 November 2014

5 minute read

By Thrive HQ

On Tuesday 14, October, we held the first of two events alongside New Results Training and GrowthAccelerator, at Alliance House, HUB Workspace, Aycliffe Business Park.

With guest speaker, Pamela Petty, from Ebac and Julie Skevington, from GrowthAccelerator on hand to help deliver an afternoon of worthwhile information and advice, we began...!

Guests arrived from 12pm and we welcomed them in from the cold, with refreshments (including yummy stotties) from The Stottie Company

Soon the room was filled with business men and women from various sectors networking happily, which meant it was time for me to stand and deliver the first of four mini-presentations!

Thrive Marketing Limited focused on lead generation and getting people into the top of the sales funnel - that is, attracting them to your brand and delivering information that ultimately nurtures them into a solid lead.

I spoke of the importance of many elements of a marketing strategy - although, first comes a strong brand and website!! - and expanded on the inbound process of generating leads through these "attract" methods.

There was also relief when everyone in the room managed to get my Prince reference (the positive response calmed down those nerves)! You cannot market like it's 1999, people!

Up next, followed the wonderful Nevil of New Results Training (we should shout out to Nicola, from New Results, who welcomed you all into the event)! His explanation of the importance of sales, actually listening and a funny story involving a sausage roll (yes, really).

There was then a great explanation of GrowthAccelerator and the support it provides from Ebac's Managing Director, Pamela Petty. She was followed up by Julie Skevington who further explained the options open to our attendees and their companies.

We'd like to thank everyone who came, the speakers and HUB Workspace for allowing us to host this event on our prosperous business park.

If you would like to be kept in the loop with events held by Thrive Marketing Limited, check our Facebook and Eventbrite pages regularly.

Please Note: We repeated this event at Durham County Cricket Club, on Friday 17, October too.

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