The Christmas period is always a time for winding down for most businesses, but it doesn't have to be. Use the Christmas season as a chance to improve relationships with customers!
B2B opportunities can be just as crucial as the obvious B2C marketing campaigns and promotional techniques.
Although retail companies are obviously thriving through the use of promotional offers, such as email campaigns, online discounts and the alike, you can also boost B2B relationships too.
We all might be counting down the days until Christmas and the shutdown period - if you're so lucky - but you should be considering how you're going to get off to a bumper January!
In Q4 companies are looking to spend any leftover money in the budget as well as prep for a hectic return to work in January. Additionally, they're dealing with the figures and feedback from the last 12 months so they're looking for new solutions to ongoing challenges, as well as adding up any leftover spend and looking for a department to hand it to.
Although seasonal Christmas campaigns are well underway by now, for most companies who have thought ahead, there are still further opportunities to be had!
Go through that data!
You have acquired lots of data on clients throughout the year, whether its company details, new contacts or otherwise, ensure you set aside time to update this data regularly - Christmas is an ideal time, if things are slowing down. Why not send a quick tweet to some of your former clients that have been quiet for a while? Use this time to come up with some inventive last minute email campaigns or ones to put into full swing once the Christmas period is over.
Give your current customers a reward!
Whether its a discount code, offer of a free half hour consultation or service, or a fun festive gift, you want to be in their minds as they leave the office and follow up on your return in January!
An email campaign focusing on a landing page, offering clients - old and new - a taster of your service might seem like you'll be losing out on money, but if only a few of those contacts then purchase from you you should see a ROI. Don't forget the obvious customer goodwill and potential new business - from your name being passed on - that will positively impact, as well.
Strengthen relationships
Hold a dinner or event for current clients, or send personalised Christmas gifts and cards to show clients and customers that they are not forgotten about (and they shouldn't forget about you either)!
Keep your brand in their minds and follow up once January rolls around - they'll already have fond thoughts of you!
