We recently blogged about some great organisational tools that we love and we just wanted to give some extra guidance about Trello and how it can be used to help with those that create blogs and marketing content.
Trello is a visual organisational tool that allows users to allocate tasks to individuals, with time limits, topics and the ability to move them around in a visual manner that helps ensure they are completed.
In line with our typical ethos of helping readers we want to help you to produce a strong content marketing strategy - a key factor in that being blogging and online content marketing.
An editorial schedule and wider content marketing strategy is a #1 focus in ensuring that any blogging activities are arranged, completed and promoted as best as they can be.
We're going to provide a 'how to' for using Trello as a easy 'editorial schedule' for you and all of your team that might be enlisted in helping to produce online content for a company blog.
Creating an editorial calendar on Trello
Once you have signed up to Trello, you should create a new board entitled "Editorial Calendar" or similar.
You must add members of your team to Trello (they must sign up too) and then upload 'lists' to your Trello board of different items. See the image below.
When you have created your lists, you can add different blog post titles / ideas to an appropriate list. These can then be moved across lists as the idea and subsequent blog title is further developed.
These cards can be further amended to include 'members' (team members who will be working directly on the blog), a date (goal of when the task should be completed before being moved to the next step), a label (essentially a blog category or multimedia type, i.e. an infographic, video or blog post) and comments that further show all activities on the card.
Additionally, for further reassurance that all tasks are completed, you can create a checklist for particular - or all - Trello cards.
We recommend using Trello's 'Welcome Board', to get a better gist of how Trello works if you're new to the platform.
The platform works well because of its visual capabilities and it specifically holds particular people accountable should the blog not be completed. As long as the calendar remains consistently updated it should streamline your struggles with implementing a fair blogging strategy.
Content marketing is a key focus of all modern marketing strategies, if you would like to learn more about how to adopt it for your team or how it can be outsourced, please contact the Thrive team.
