They say: "Your email marketing campaigns should be part of a holistic approach to educate your contacts."
We agree. With companies often telling us they understand the importance of email marketing - and the power it harnesses - it's clear that you don't need to know why you should love it.
However, at Thrive Marketing Limited, we believe our clients and visitors should know how it works.
Let's start with some 'fun facts'...
- Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period.
- Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday and webmail email usage is at its lowest on Wednesday.
- “Finance” and “shopping” show above average webmail views as compared to other industries, at 49% and 48%, respectively.
- The industries leading the way in mobile email views are, not surprisingly, “social networking” (27%), “publishing” (26%), and “entertainment” (27%).
Email Marketing: An Education
Relying on your external marketing company or if you're a CEO / manager of a larger business, your marketing department is one thing. However, if you're going to balance those books and find the black spots in your marketing, you should know the basics.
Thrive Marketing Limited has for a long time provided customers with personalised email templates, content and campaigns. The best way to know that a customer is happy is to ensure they understand what you're blinking talking about, right?
So here's our simple definitions to help make things crystal clear. OK?
Email Marketing Campaigns - What are they?
Definitions that you should know when it comes to Email Marketing
Defining Email Marketing from Thrive Marketing Limited
